By Donna Mee
Independent Consultant: These are “sales people” in a multi-level company. Most often these secretaries or housewives have been given little or no training at all in makeup application. These companies such as “Mary Kay, ” Amway’s “Artistry” and “Beauticontrol” discourage their representatives to apply your makeup, and only give instruction during “home parties.” These companies color selections are not “camera friendly” or long lasting.
Department Store Artist: These “beauty advisors” are typically trained in product sales not makeup application. On occasion you may find one of these artists who has self pursued a makeup education or has a natural ability. Make sure the artist has all of the products and colors that were used on you for your wedding day (you may have to purchase them yourself). Note the brand of makeup that the artist uses and how long your makeup lasts when you wear those brands, most are not “camera friendly.”
Beauty Salon Artist: Although, being a “licensed makeup artist”, this actually translates into accumulating over 1600 hours in cosmetology school for doing hair. Within their course there are approximately 12 hours based on hygiene and sterilization of tools, and less than 2 hours on basic makeup application. Color theory is learned as it applies to coloring hair but not at all as it applies to makeup. Most salon brand cosmetics tend to have limited color selections that aren’t typically long wearing or are “camera friendly”
Glamour Photography Studio Artist: Trained in photography makeup for a glamour-type studio with preset lighting and extremely diffused camera lenses. Your makeup is applied for this specific “in studio” atmosphere. If you have had these types of portraits done before you may remember how shocked you were to see just how heavy your makeup looked in person. Weddings photographs will not have this type of lighting or diffusion. Your makeup would photograph as heavy and dark as it looks.
TV or Film Artist: These artists may have spent a lot of money on makeup education or perhaps just had the right contacts. Either way, makeup for TV and film is very different than the way makeup should be applied for weddings. Typically more than half of their makeup experience is in men’s makeup application. Before recent DVD technology, TV and film makeup application techniques typically consisted of a heavy coat of dark foundation and little attention to details such as subtleness and blending. If an artist claims that they used to do films, why aren’t they still?
Print Work Artist: This is the type of artist most qualified to do weddings. Their specialty may be in models’ makeup for headshots, magazines, working with portrait studios or as independent makeup artists for weddings. They should be accustomed to understanding how the makeup will photograph depending on indoor or outdoor settings with flash, studio lighting, direct sun, filtered sun or shade, etc. An obvious plus for bridal makeup due to the many different locations you will have your picture taken!
However please note that artists who mainly work with models may be accustomed to a young model’s good skin, bone structure and balanced features. Many times they have not acquired the understanding or skills of corrective techniques. Therefore, they can often have less than desirable results with the average persons’ makeup!
* Most retail brands are not meant to be photographed! They are not “camera friendly.”
* Avoid products with ingredients such as titanium-dioxide, mica, zinc, paba etc.
Not all makeup artists are the same!
Love and Wisdom